Last Friday, I attended the
Chick-Fil-A Leadercast event, which was held in Atlanta, GA but simulcast to
several hundred locations throughout the United States. Our church, The Crossing,
was the chosen location for Columbia, MO. I was pretty impressed with the
overall event and wanted to share my notes and thoughts on the overall event.
You can find more information about the event, including some of the video
highlights, here.
First, I thought the lineup
of speakers were pretty impressive – John Maxwell, the dean of leadership
thought today, at the head of the list. However, I was also impressed with Andy
Stanley, Marcus Buckingham and Patrick Lencioni. I also thought some of the
program integration needed some polish. For example, for a professional
interviewer, I thought Soledad O’Brien could have rehearsed her interview with
NFL player Tim Tebow and Ohio State Football Coach Urban Meyer and delivered a
sharper interview.
And while thinking of O’Brien, I also thought it was pretty clear who was a professional
speaker. Maxwell, Stanley, Buckingham and Lencioni each delivered their
presentations with few, if any, notes and their personalities clearly came
through with their material. However, O’Brien spent most of her speaking time
reading her speech verbatim from her notes, rarely looking up. While she may
have an engaging story, I thought her delivery made it difficult to focus on
her message. Perhaps a teleprompter would have helped, but I thought it was
clear she is a professional “reader” versus a professional speaker.
Andy Stanley’s
Presentation
Stanley had three excellent
questions for forcing perspective when making a decision:
- What would my replacement do? If the Board of
Directors replaced me tomorrow, what decision would my replacement make?
Am I letting my current perspective get in the way of a great
decision?
- What would a great leader do? If I aspire to make
a great leader someday, what decision would a great leader make today in
my position?
- What story do I want to tell? The decisions I
make today is only a story tomorrow-make sure it’s a story worth telling
and not a story I’m embarrassed to share. In everything we do, make the
decision as if everyone will see everything I see today and don't choose
anything that will make you a liar for life or that you will be afraid of
telling to your children.
Stanley also shared a story
of Truett Cathy, founder of Chick-Fil-A, during an important decision in the
history of Chick-Fil-A. While debating how to respond to a competitor’s
decision on hyper-growth, CFA had an opportunity to revisit their growth
strategy to determine if they should grow faster to meet this competitor head
on. Cathy interrupted the debate to state, “If we get better, customers will
demand we get bigger.”
Marcus Buckingham’s
Presentation
Although I’ve seen Marcus
Buckingham a couple of times, I was really impressed by his delivery today. He
was engaging and had an extremely effective use of humor in his presentation. I
thought his perspective that leadership is idiosyncratic in that the techniques
of one leader aren't easily transferred to another was an interesting position.
It seems like everyone wants leaders today to conform to leadership norms. He
went on to provide his perspective on the seven different types of leadership
he captures in his new situational profile tool called Standout. However, while
this is an interesting perspective on profiling, he was wrapped by saying there
is no perfect profile-only perfect practices that fit your profile.
My main takeaway from
Buckingham’s presentation was the importance of authenticity, which is a
leader’s most precious commodity.
John Maxwell’s
Presentation
I’ve been reading Maxwell
since I was in college and I’m impressed with his level of passion for
communicating leadership perspectives and actions. It is clear he is absolutely
driven by raising up new leaders and engaging the audience with his leadership
message. Maxwell reviewed three leadership laws but started with a story about
the importance of establishing a personal growth life plan. Although I created
my own life plan in 2001 (perhaps I got the idea from Maxwell?), here is a link to a much better
process through Michael Hyatt. Personal growth is a critical component of a
life plan.
Maxwell’s Three Leadership
Laws for personal growth were:
- Law of Intentionality - Life and growth require
work, a choice and that requires an intention. The only thing certainty in
life is death. An important quote was - The choice you make, makes you.
The secret to growing is to grow every day.
The
secret of success is dictated by our daily agenda that requires us to be
intentional, every day.
- Law of Awareness – there is a difference
between knowing myself and growing myself. I need to understand what is
required, what is expected. Also, what gives me the greatest return?
This
requires one to focus on our greatest strength, what we do well. We focus on
imporing our strengths and not our weaknesses. Focusing on improving our
weaknesses makes us average.
Maxwell
even talked here about the importance of being a workafrolic, not a workaholic,
injecting his humor into his passion.
- Law of environment-Personal growth thrives in
conducive surroundings.
Conducive
surroundings are a place where:
§ Others are ahead of me - I won't be at the head of
the class
§ I'm continually challenged
§ My focus is forward (I can't change yesterday for
good or bad)
§ The atmosphere is affirming, people want to
grow
§ I am often out of my comfort zone. I'm not wading,
I'm swimming. You want to be out if your comfort zone but not out of your
strength zone
§ Failure is not my enemy
§ Other people are growing
§ People desire change
§ Growth is modeled and I’m expected to grow
§ We visit places of greatness
Patrick Lencioni’s
Presentation
Lencioni’s presentation
focused on culture, beginning by saying the most important competitive advantage
is free, accessible and virtually untapped in most organizations. This
advantage is, of course, culture.
From Lencioni’s
perspective, great cultures require both organizational health and
organizational intelligence. Most companies focus on intelligence because it's
easier to get our arms around. Most MBAs can develop a list of metrics to focus
on and measure the organization by. However, Lencioni believes it is more difficult today to build competitive
advantage based on intelligence. Most leadership teams are smart but few are
healthy enough to tap into amazing culture.
In order to develop
organizational health through culture, Lencioni believes an organization must
embrace four disciplines:
1. Build cohesive management teams
Great
leaders are vulnerable and vulnerability is based in trust. This has to start
with the senior leader, who has to be comfortable admitting he/she does not
have all the answers.
2. Create clarity
Great
organizations create the 2-3 things (absolutely NOT 10) that make the org what
it is and are culturally intolerant of transgressions against those things.
Lencioni gave an example of Herb Keller, the former CEO of Southwest Airlines,
who “fired” a customer because they wanted Southwest to change their culture of
humor. Since humor is a core value, Kelleher was unwilling to change and let
the customer go.
3. Over-communicate clarity
Once
clarity is established, great organizations have leaders who do not get tired
of repeating themselves. They don’t more on to the next agenda, they stay true
to the organization and clarity of mission, vision, values and strategy.
4. Reinforce clarity
Great
organizations have leaders who reinforce clarity at every opportunity,
institutionalizing the culture without bureaucratizing it.
Great
leaders are comfortable doing things that work w the culture
Great
leaders are humble and willing to do things that show their vulnerability
Key Takeaways
I thought this was a
well-produced series of presentations overall. I found significant value in at
least four of the ten presentations and thought most of the presentations were
at least as valuable as the average conference lineup of speakers.
Not coincidentally
considering the conference theme, the speakers each focused on leadership, but
consistent themes of personal development, culture and personal responsibility
weaved through the presentations. Although the afternoon was not quite as good
as the morning session, I thought the overall pace of each speaker was good.
Every conference today
engages the attendees through social media both before and during the
conference and the CFA Leadercast did this as well. I thought perhaps an iPad
app that was available for each participant that also included broadcast for
later replay and an in-app notes section could improve the experience.