are your customers evangelists?

I was reading this note on the "What's Your Brand" blog this afternoon.

This is a great question, and one I am going to be asking in my office tomorrow. We can all agree companies like Apple (ipod anyone) or Mozilla (how many people have downloaded Firefox again?) would probably spring to mind, but how about my company, or yours?

And the next question is even more key. A leading indicator is your employees' passion about your company. "If your employees aren't passionate, your customers probably aren't, either."

Seems to me the first step is engaging your employees before trying to reach your customers. The latter without the former will likely fail.

Thoughts?